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  • ·H&M Essentials Black Knitwear Editorial by Sarah Blais
Brand
H&M
ProjectEssentials
Model wearing an oversized black knit sweater layered over a white t-shirt and black briefs against a studio background.

H&M Essentials 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jiahui Zhang
Jiahui ZhangModel

Tags

woman in black sweaterblack knit sweaterblack sweateroversized sweatercrewneck sweater

Description

A studio portrait captures model Jiahui Zhang posing in an oversized black crewneck knit sweater layered over a crisp white t-shirt and black high-cut briefs. The frame is shot in portrait orientation against an off-white seamless studio backdrop. Diffused soft studio lighting illuminates the subtle ribbing and knit texture of the garment while creating soft shadows across the composition.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (60%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign