Description

Exhibition posters for Otzi are mounted on a smooth concrete wall inside a modern transport hub as part of the brand identity project for Historisk Museum. The graphic design features bold blue typography and illustrative figures alongside artifact photography. Designed by Bleed with photography by Jan Khur, the display uses clean lines and high-contrast blue and white elements against the neutral architectural background. The wide framing captures the platform edge and overhead lighting strips, providing a realistic architectural setting for the institutional branding.