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Brand
Hershey's
ProjectStart and End

Hershey's Start and End 2026

Associated creatives

Arnold NYC
Arnold NYCAgency / Creative

Tags

hersheys chocolate barhersheys chocolatechocolate barmilk chocolate barchocolate pipchocolate piecebreaking chocolatechocolate candy

Description

The commercial 'Start and End' for Hershey's, created by agency Arnold NYC, centers on the iconic segmented milk chocolate bar. Each individual chocolate pip serves as a dynamic visual frame displaying various lifestyle scenes of people sharing and enjoying chocolate outdoors, in cars, and by campfires. Graphic motion design transforms the embossed chocolate blocks into a cohesive multi-frame montage against a clean white backdrop. Warm natural lighting illuminates the candid video vignettes nested within the chocolate's rich brown texture.