Hennessy
Margarita
Brand
ProjectMargarita
Date
Jan 2025
Description
Hennessy shifts the focus of its signature cognac to cocktail culture with this commercial for the Hennessy Margarita. Captured with a focus on seasonal leisure, the film unfolds across a sunlit estate lawn, bringing a social, relaxed atmosphere to the serve. Developed by Wieden+Kennedy Amsterdam, the production utilizes live-action techniques to frame the drink preparation within a casual outdoor setting. The aesthetic leans into natural light and golden hour warmth, emphasizing the vibrancy of the setting to highlight the cocktail preparation.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Pure White
Navy
Jet Black
Background
House
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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