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Hennessy: Margarita

Date

Jan 2025

Description

This Hennessy campaign spot for the brand’s Margarita cocktail leans into a relaxed, summery aesthetic. Set against the backdrop of a country estate, the film captures an afternoon gathering characterized by a leisurely pace and social atmosphere. Produced by Wieden+Kennedy Amsterdam, the commercial utilizes live-action technique and warm, natural light to emphasize the golden hour setting. The execution highlights the preparation of the cocktail with on-screen text, framed by the vibrancy of a sunlit lawn.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Color
Pure White
Navy
Jet Black
Background

House

Context

Advertising Campaign, TVC / TV Commercial

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