CocaCola: Heist
Brand
Date
Oct 2026
Description
CocaCola presents Heist, a commercial campaign that follows a group of insects attempting to secure a bottle of Coca-Cola left on a picnic blanket. The project leans into a narrative-driven approach, blending live-action footage of a meadow with detailed character animation. Produced by Wieden+Kennedy Portland, the spot employs dynamic camera movements that pivot between the macro-scale world of insects and the human-scale environment. The aesthetic relies on natural light, utilizing warm golden and green tones to maintain a cinematic quality throughout the sequence.
Style
Horizontal, Action, Cinematic
Techniques
Animation, Macro, VFX / visual effects
Industries
Background
Park
Context
TVC / TV Commercial
Associated creatives
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