Heineken: World-Class Light Beer for World-Class Bubs
Brand
Date
May 2024
Description
Heineken positions its latest light beer offering through a cinematic commercial that leans into a high-stakes forest encounter. The narrative features a confrontation between Wolverine and Deadpool, utilizing live-action technique to ground the interaction in a wooded setting. Developed alongside creative input from LePub and BBH USA, with production handled by LOON PRODUCTIONS, the campaign focuses on a lighthearted subversion of familiar character tropes. The piece captures the interaction through raw, detailed cinematography, highlighting the transition from a tense battle sequence to a branded product reveal.
Style
Horizontal, Cinematic, Raw
Industries
Color
Golden Yellow
Navy
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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