Heineken: The Social Screen
Brand
Date
Mar 2025
Description
Heineken explores evolving digital viewing habits in The Social Screen, a commercial campaign observing football fans as they engage with match content on mobile devices in public spaces. The project captures individuals in cafes, shopping centers, and outdoor terraces through a lens of candid, live-action cinematography. Developed in collaboration with creative partners including LePub, LePub Johannesburg, and Duma collective, the film emphasizes authentic urban environments. The production maintains a clean aesthetic, utilizing natural lighting to document how sports consumption integrates into social settings.
Style
Horizontal, Commercial, Clean
Industries
Background
Shopping Mall
Context
TVC / TV Commercial
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