Heineken
The Social Screen
Brand
ProjectThe Social Screen
Date
Mar 2025
Description
Heineken explores evolving digital viewing habits in The Social Screen, a commercial project that captures the intersection of football culture and mobile technology. The film documents fans engaging with live sports across various public and social settings, including cafes and outdoor terraces. Produced by Darling Fling with creative direction from LePub, LePub Johannesburg, and Duma collective, the work utilizes live-action technique and natural lighting to emphasize candid framing. The project reflects on how audiences connect with live events within contemporary urban environments.
Style
Horizontal, Commercial, Clean
Industries
Alcoholic Beverages
Background
Shopping Mall
Context
TVC / TV Commercial
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