Heineken: The Heineken® Smootheriser
Brand
Date
Apr 2025
Description
Heineken presents 'The Heineken® Smootheriser,' a commercial campaign for the global beverage brand. The project features a cinematic live-action sequence captured in a warm, ambient pub, shifting between wide establishment shots and detailed macro photography of liquid dynamics. Creative direction was led by Le Pub Singapore, with production services provided by Soldats and HOLLYMACARONI.COM. The piece incorporates slow motion techniques to highlight the natural ingredients and the physical pour of the product. Post-production and visual effects were managed by 1to1 Paris and Ravages, with sound design by Neon Sound and PR representation by DeVries Global.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Slow motion
Industries
Color
Golden Yellow
Cream
Background
Bar
Context
TVC / TV Commercial
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