Heineken
The Heineken® Smootheriser
Brand
ProjectThe Heineken® Smootheriser
Date
Apr 2025
Description
Heineken explores the craft of brewing in The Heineken® Smootheriser, a commercial film that highlights the tactile elements of the pour. The project utilizes a cinematic, warm aesthetic to frame the product, placing emphasis on fluid dynamics and macro detail to convey its signature texture. Produced by Soldats and HOLLYMACARONI.COM, the work features creative direction by Le Pub Singapore. The production integrates slow motion and live-action techniques to maintain a clean visual focus on the pour. Post-production was managed by 1to1 Paris and Ravages, with sound design by Neon Sound and PR support provided by DeVries Global.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Slow motion
Industries
Alcoholic Beverages
Color
Golden Yellow
Cream
Background
Bar
Context
TVC / TV Commercial
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