Heineken: Starring Bars

Apr 2025

Heineken explores the dynamics of social hospitality in Starring Bars, an animated campaign detailing the essential role of local establishments. Developed by LePub and LePub Singapore in collaboration with Edelman, the project features a series of monochrome, hand-drawn storyboard sequences. The animation captures the tactile environment of the bar, focusing on interactions behind the counter and the communal experience of the patrons. Executed with an artistic approach, the visual narrative bridges the creative process with the final campaign intent, utilizing detailed sketches to map out key cinematic beats and rhythmic pacing for the brand.

Artistic, Horizontal, Monochrome

Animation

Advertising Campaign