Heineken
Starring Bars
Brand
ProjectStarring Bars
Date
Apr 2025
Description
LePub, in collaboration with LePub Singapore and Edelman, developed Starring Bars for Heineken. This project documents the creative concept for an alcoholic beverages campaign, utilizing an animated storyboard to map out its visual narrative. The piece frames the campaign through a series of hand-drawn, monochrome sketches. These frames explore common hospitality settings and the social dynamics of bar culture, emphasizing the development of the commercial's pacing and structural flow.
Style
Artistic, Horizontal, Monochrome
Techniques
Animation
Industries
Alcoholic Beverages
Context
Advertising Campaign
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