Heineken
Smoother Than You Think
Brand
ProjectSmoother Than You Think
Date
Feb 2025
Description
Heineken’s 'Smoother Than You Think' commercial campaign centers on the refreshing profile of the brand's lager, utilizing high-speed motion to capture its sensory attributes. The spot features fluid gold and white liquid splashes paired with swirling turquoise water, creating a high-energy visual rhythm that emphasizes the drink’s texture. Produced by All Of Us Here, the project leans into saturated color palettes and VFX to highlight product qualities like low bitterness. The visual execution utilizes bold typography set against clean gradients, reinforcing a polished look for the global beverage brand.
Style
Horizontal, Commercial, Saturated
Techniques
High-speed / freeze, VFX / visual effects
Industries
Alcoholic Beverages
Color
Golden Yellow
Pure White
Navy
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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