Heineken: Roadblock Time Lapse
Brand
Date
Jul 2025
Description
Heineken executes a high-impact out-of-home advertising roadblock across key urban transit hubs. The campaign utilizes a diverse array of media formats, spanning digital bus shelters to large-scale roadside billboards, to saturate city environments with promotional messaging. Captured through a timelapse perspective, the footage emphasises the scale of the brand's reach within bustling metropolitan areas. The project was developed through a collaborative effort involving Lucky Generals, Bauer Media Outdoor, Dentsu Redstar, and Dentsu OOH, employing live-action techniques to document the breadth of the network.
Style
Horizontal, Commercial, Action
Techniques
Timelapse
Industries
Background
Street
Context
Out of Home (OOH)
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