Heineken: New Friends
Brand
Date
Aug 2023
Description
Heineken’s "New Friends" commercial captures the energy of an apartment gathering, following a lead protagonist as he integrates into a lively, unfolding social scene. The spot focuses on the interplay of guests within a domestic space, punctuated by warm interior lighting and neon accents. Produced by Stink Films Prague with creative input from Publicis New York, the film leans into a cinematic visual language. The execution features dynamic camera movement and stylized colour grading to maintain a celebratory rhythm throughout the narrative.
Style
Horizontal, Cinematic, Golden Hour
Industries
Color
Camel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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