Heineken
"Lion Dance" - English CFDL
Brand
Project"Lion Dance" - English CFDL
Date
Apr 2025
Description
Heineken’s "Lion Dance" project is an animated feature showcasing a festive street celebration. The piece focuses on the movement of traditional performers within intricate red and yellow lion dance costumes, set against a backdrop of nocturnal activity. Created by Animated Storyboards, the work utilizes distinct character illustrations and dynamic choreography to frame the performance. The scene is illuminated by lanterns and branded green globes, leaning into a cinematic animation style that maintains a minimalist aesthetic throughout.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation
Industries
Alcoholic Beverages
Color
Crimson
Golden Yellow
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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