Heineken

Dec 2024

Heineken’s "Fireworks are best when…" campaign captures a festive nighttime gathering, grounding the brand’s visual identity in social connection. The commercial leans into a lively aesthetic, utilizing live-action technique to document a group of friends interacting under a display of pyrotechnics. Produced by Cream Paris, Taprod, and Happetzyhouse, the production team employs dynamic framing to balance the ambient glow of overhead fireworks with warm string lighting. Le Pub Singapore leads the creative development, with post-production and VFX services provided by 42 // Post.studio, Katlas, Timecode, and Prodigious Singapore. Sound and music direction for the project is handled by THE.

Horizontal, Commercial, Golden Hour

Alcoholic Beverages

Rooftop

TVC / TV Commercial