Heineken: Heineken | Fireworks are best when…
Brand
Date
Dec 2024
Description
Heineken’s "Fireworks are best when…" campaign captures a festive nighttime gathering, framing a social occasion defined by celebration and connection. The commercial utilizes live-action techniques to document friends interacting in an outdoor setting, lit by the combined glow of string lights and overhead fireworks. The production leans into dynamic framing to emphasize the energy of the event, with the visual narrative centered around a table-side social dynamic. Creative agency Le Pub Singapore led the project, with production support from Cream Paris, Taprod, and Happetzyhouse.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Jet Black
Crimson
Background
Rooftop
Context
TVC / TV Commercial
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