Heineken: Group Chat Bar

Brand

Date

Oct 2025

Description

Heineken’s Group Chat Bar campaign explores the tension between digital connectivity and face-to-face social interaction. Featuring professional basketball player Josh Hart, the commercial uses a multi-participant video call interface to highlight the fragmented nature of modern group chat conversations. Directed through Biscuit Filmworks, the project centres on Hart and his circle of friends, including Shannon Hart, Matt, Samara, and Sebastian. The narrative shifts from digital exchanges to real-world connection, underscored by the agency creative work from LePub New York. The production incorporates live-action technique with a clean, vertical aesthetic designed for mobile engagement.

Style

Vertical, Commercial, Clean

Industries

Alcoholic Beverages

Context

TVC / TV Commercial