Heineken

Fans Have More Friends

Brand

Date

Jan 2026

Description

Heineken explores the communal nature of football fandom in 'Fans Have More Friends,' a commercial video campaign that captures diverse social gatherings across varied environments. From airport bars to domestic living spaces, the narrative tracks supporters as they share match moments via mobile devices and television screens. The project leans into a cinematic aesthetic, utilizing grainy textures and natural light to frame the action. Production credits include LePub Milan and Stink Films Prague, with post-production and VFX contributions from Recom Farmhous, B612 Studio, Prodigious Italy, and Company 3 London.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Navy

Jet Black

Forest Green

Context

TVC / TV Commercial