Heineken: Fans Have More Friends
Brand
Date
Jan 2026
Description
Heineken’s "Fans Have More Friends" campaign explores the intersection of football culture and community. The spot documents diverse groups of spectators gathered in varied social environments, from transit hubs and public plazas to intimate living spaces. Utilizing dynamic framing and cinematic lighting, the project captures the collective energy of the match-day experience. The production features a live-action technique with a grainy finish, grounding the visuals in a tactile, observational aesthetic. LePub Milan and VML Italy led the creative development, with production support from Stink Films Prague, Boomerang, and Bread the makery.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
Natural light
Industries
Color
Navy
Jet Black
Forest Green
Context
TVC / TV Commercial
Associated creatives
LePub MilanAgency / Creative
Stink Films PragueProduction
Marshall Street Editors
Bread the makeryProduction
Recom FarmhousPost Production / VFX
B612 StudioPost Production / VFX
Prodigious ItalyPost Production / VFX
Company 3 LondonPost Production / VFX
Disc To Disc Productions S.r.lMusic / Sound
Cheek To CheekMusic / Sound
Universal Music Publishing GroupLicensing
SizzerMusic / Sound
BoomerangProduction
Dentsu ItalyMedia
The RomansPR
VML ItalyAgency / Creative
Design Bridge and PartnersAgency / Creative
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