Heineken: Daniel Craig vs James Bond - Longform
Brand
Date
Jun 2023
Description
Heineken explores themes of mistaken identity in this comedic longform commercial, featuring actor Daniel Craig. The narrative follows Craig through a scenic coastal setting, balancing moments of performance with a lighthearted, observational tone. Produced by SMUGGLER with creative development from agency Publicis Poke, the spot leans into a cinematic visual language. The execution utilizes natural light and detailed exterior scenery to ground the performance in a raw, authentic environment. Post-production was handled by WORK USA, with sound design from Grand Central.
Style
Humorous, Horizontal, Cinematic, Raw
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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