Heineken: Daniel Craig vs James Bond
Brand
Date
Oct 2022
Description
Heineken’s "Daniel Craig vs James Bond" commercial film features actor Daniel Craig in a sequence that leans into cinematic, live-action storytelling. The narrative follows Craig through coastal terrains and into the back of a vintage yellow taxi, capturing a high-stakes tone across various outdoor settings. Produced by SMUGGLER with creative agency Publicis Poke, the spot utilizes a distinct cinematic colour grade and natural light to highlight textures. The technical execution relies on an analogue film aesthetic, resulting in a project that prioritizes period details and authentic environmental lighting.
Style
Horizontal, Commercial, Cinematic, Golden Hour
Techniques
Analogue / film, Natural light
Color
Pure White
Jet Black
Golden Yellow
Background
Street
Context
TVC / TV Commercial
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