Heineken’s "Cold Sphere" is an expansive outdoor digital installation that leans into a futuristic aesthetic to highlight the brand's Silver beer range. Centered on a massive spherical structure situated within an urban environment, the piece utilizes dynamic light projection to shift between a reflective, mirrored surface and an icy, illuminated display.
Produced by BBH USA and BCN Visuals, the campaign relies on cinematic VFX to integrate the branding into a bustling city backdrop at dusk. The execution prioritizes the scale of the structure against a twilight skyline, focusing on the transformation of the architecture into a high-visibility product showcase.
