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Heineken

Cold Sphere
Brand
Heineken
ProjectCold Sphere
Date

Nov 2023

Description

Heineken’s "Cold Sphere" is an expansive outdoor digital installation that leans into a futuristic aesthetic to highlight the brand's Silver beer range. Centered on a massive spherical structure situated within an urban environment, the piece utilizes dynamic light projection to shift between a reflective, mirrored surface and an icy, illuminated display. Produced by BBH USA and BCN Visuals, the campaign relies on cinematic VFX to integrate the branding into a bustling city backdrop at dusk. The execution prioritizes the scale of the structure against a twilight skyline, focusing on the transformation of the architecture into a high-visibility product showcase.

Style

Horizontal, Cinematic, Futuristic

Techniques

VFX / visual effects

Industries

Alcoholic Beverages

Color
Navy
Pure White
Crimson
Background

Street

Context

TVC / TV Commercial

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