Heineken Cold Sphere 2023

Description

This video piece titled Cold Sphere was produced for Heineken by BBH USA and BCN Visuals. The visual features a massive spherical architectural structure standing in an urban landscape at dusk, illuminated with dynamic exterior lighting. The facade transforms from a mirrored disco ball displaying brand messaging into a glowing icy surface showcasing a giant Heineken Silver beer can. In the background, a brightly lit city skyline and a large purple Ferris wheel are visible under a twilight sky. The camera maintains a wide, stable exterior angle capturing the large-scale digital projection.