Heineken: Cheers to The Real Hardcore Fans
Brand
Date
Sep 2025
Description
Heineken explores the intersections of football culture and fan engagement in Thailand with their campaign, 'Cheers to The Real Hardcore Fans.' Developed by Dentsu Creative Thailand, the commercial leans into the energetic atmosphere of match-day social settings. The film utilizes a fast-paced montage to capture local football viewership, moving through a sequence of celebratory moments and late-night gatherings. The production emphasizes the brand's UEFA partnership through distinct green-toned visual elements and dynamic text overlays, employing live-action techniques alongside slow motion to pace the narrative.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Forest Green
Pure White
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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