Heineken: Cheers to The Real Hardcore Fans
Brand
Date
Feb 2024
Description
Heineken explores unexpected familial tension in 'Cheers to The Real Hardcore Fans.' The commercial uses cinematic framing and a live-action technique to capture a lawyer reading a will to a group of bewildered relatives in a traditional, wood-paneled office setting. Developed by LePub and Boomerang, the production was supported by SMUGGLER and Lukkien. The project includes extensive post-production and visual effects work from Prodigious, GABHA Studios, Company 3 London, and Lukkien, with music and sound design by Disc To Disc Productions Milano and MassiveMusic London.
Style
Horizontal, Cinematic
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
LePubAgency / Creative
SMUGGLERProduction
WORK USA
ProdigiousPost Production / VFX
GABHA StudiosPost Production / VFX
Company 3 LondonPost Production / VFX
Disc To Disc Productions MilanoMusic / Sound
MassiveMusic LondonMusic / Sound
BoomerangAgency / Creative
LukkienProduction
LukkienPost Production / VFX
Dentsu RedstarMedia
EdelmanPR
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