Heineken: Bar Dating - No Carbs

Apr 2025

Heineken explores social dynamics in the 'Bar Dating - No Carbs' commercial. The project centres on a group of friends interacting in a dimly lit pub environment, highlighting a casual social setting through live-action technique. Shot with a cinematic approach, the film leans into low-key lighting and warm tones to define the atmosphere. The production features a collaborative creative effort involving LePub São Paulo, LePub Amsterdam, and LePub, with additional support from agencies including Dentsu, Dentsu Italy, Dentsu Brazil, CÍRCULO CRM, LEMA+, Atenas, INC PR Agency, and NSS. Production services were provided by Wanda Productions, ARTALENTS, and MAGIC | VILNIUS, with post-production and VFX handled by Prodigious Singapore, STITCH London, Company 3 London, and MGCR Studio. Sound design and music were developed by Disc To Disc Productions Milano and Sizzer, with public relations managed by The Romans.

Horizontal, Cinematic, Warm

Bar

TVC / TV Commercial