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Heineken: Antman

Date

Apr 2023

Description

Heineken features Paul Rudd in this cinematic advertisement, bringing a comedic narrative to the screen. Set within a dimly lit laboratory, the spot transitions between the actor in his signature suit and macro close-ups of the product. The execution relies on live-action technique to blend the character-driven dialogue with subtle visual details. The film leans into a cool, muted color palette that contrasts with the red elements of the costume, maintaining a consistent aesthetic throughout the piece. The Den Editorial contributed to the final assembly of the work.

Style

Horizontal, Cinematic, Grainy

Color
Navy
Crimson
Forest Green
Background

Garage

Context

TVC / TV Commercial

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