Logo
An illustrated painting of a family sitting around an orange dining table together indoors.
Digital brand identity design showcase with colorful panels, typography, and accommodation listings for Heartful.
Digital interface display card showing a rural property listing against a solid orange backdrop and interior background
Three digital website interface mockups displayed side by side showcasing branding and layout designs for Heartful
Close-up over-the-shoulder shot of hands typing on a laptop displaying the Heartful brand identity website interface.
An elderly Black woman in a wheelchair interacting with a young child indoors near a window.
An illustrated scene shows an orange house with solar panels, a person waving, and two people walking in the foreground.
Vertical column of repeating heart motifs in olive, blue, pink, and terracotta against a plain off-white background
Heartful brand identity logo with a blue grid-patterned heart icon and typography set against a light background.
Heartful brand logo featuring dark serif typography centered against a solid yellow background.
Three vertical abstract panels featuring blue and pink shapes including heart patterns against white
Four-quadrant graphic design featuring a heart logo variation in blue, orange, pink, and olive green.
An illustrated painting of a family sitting around an orange dining table together indoors.
Digital brand identity design showcase with colorful panels, typography, and accommodation listings for Heartful.
Digital interface display card showing a rural property listing against a solid orange backdrop and interior background

Heartful Brand Identity 2024

About

Good Design Lab developed the brand identity for Heartful, a project centered on conscious hospitality and accessible accommodation. The visual system integrates a vibrant color palette—spanning orange, olive green, and terracotta—with clean serif typography to create a contemporary aesthetic that balances commercial functionality with warmth. The project incorporates organic, artistic elements, including illustrative assets by Jackson Joyce. These works feature expressive brushstrokes and a gouache-inspired texture, providing a human-centric counterpoint to the structured, minimalist web interface designs. The identity is further defined by a series of graphic symbols and geometric patterns that reinforce the brand’s focus on community and inclusion. The collateral spans UI interface mockups, digital product design, and documentary-style photography by Ange Wall, Liam Adamaitys, Kate Shanasy, and Laura Grzelak. These components work together to establish a visual language that emphasizes accessibility and approachable design, utilizing natural light and clean grid systems to ensure clarity across all digital touchpoints.

Brand

Heartful

Credits

For Good Design Lab
Graphic Design
Jackson Joyce
Illustration
Ange Wall
Photography
Liam Adamaitys
Photography
Kate Shanasy
Photography

Styles

HorizontalCommercialCleanMinimalist
5000+ profiles to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by