Heartful Brand Identity 2024

Description

This image for the Heartful brand identity project features an elderly Black woman with short grey hair seated in a black wheelchair, holding hands and conversing with a young child indoors next to a window. The woman wears a plaid button-down shirt and light grey trousers, while the child wears a green dotted top and yellow trousers. The composition is split vertically, with a solid dark burgundy panel on the left displaying a brand logo, the text 'Everyone is welcome', and a badge stating '250+ Accessible stays'. The right side of the frame shows a warm, sunlit domestic interior with wooden shelving and books in the background. The scene is captured with soft natural lighting and features a documentary-style aesthetic emphasizing warm tones and inclusive storytelling. Good Design Lab created the graphic design, with photography credits to Ange Wall, Liam Adamaitys, Kate Shanasy, and Laura Grzelak, and illustration by Jackson Joyce.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Color

Background

Living Room

Context

Advertising Campaign