Heartful Brand Identity 2024

Description

This graphic design piece presents a vertical, repeating pattern of interlocking heart shapes rendered in alternating segments of olive green, blue, soft pink, and terracotta. The central column rests against a clean off-white background with the word Heartful typography centered vertically within the graphic stack. Created for the brand identity project Heartful, with contributions from Good Design Lab, Jackson Joyce, Ange Wall, Liam Adamaitys, Kate Shanasy, and Laura Grzelak.

Style

Artistic, Vertical, Minimalist, Graphic

Techniques

Typography, Vector

Color

Background

White Seamless

Context

Advertising Campaign