Heartful Brand Identity 2024

Description

This vibrant painted illustration for the Heartful brand identity created by Good Design Lab depicts a colorful sunny scene in front of an orange house featuring solar panels on its dark roof. In the foreground, two figures stand facing the house, with one resting a hand affectionately on the other's shoulder. In the middle distance, a person wearing a yellow shirt and blue trousers carries a watering can while waving towards the others. The lush green lawn and rolling hills in the background complete the pastoral, sunlit setting. The artwork utilizes expressive brushstrokes and a bold, saturated color palette.

Style

Artistic, Horizontal, Earthy, Organic

Techniques

Gouache

Color

Context

Advertising Campaign