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BrandHeartful
ProjectBrand Identity
Three vertical abstract panels featuring blue and pink shapes including heart patterns against white

Heartful Brand Identity 2024

Associated creatives

For Good Design Lab
For Good Design LabGraphic Design
Jackson Joyce
Jackson JoyceIllustration
Ange Wall
Ange WallPhotography
Liam Adamaitys
Liam AdamaitysPhotography
Kate Shanasy
Kate ShanasyPhotography
Laura Grzelak
Laura GrzelakPhotography

Tags

abstract graphic design panelsabstract graphic designgraphic design panelsgraphic designabstract panels

Description

This brand identity project for Heartful showcases three vertical abstract graphic design panels displayed side by side against a clean white background. The composition utilizes a striking color palette of vibrant blue and soft pink across different abstract configurations. The left panel features large curved organic shapes, the middle panel displays a central arched motif, and the right panel presents a repeating patterned border above a solid blue lower section. The overall aesthetic is clean and contemporary, reflecting a cohesive visual system developed by Good Design Lab and Jackson Joyce.

Style

Artistic, Horizontal, Clean, Minimalist

Color

Cobalt (50%)
Blush (50%)

Background

White Seamless

Context

Advertising Campaign