BrandHeartful
ProjectBrand Identity
Heartful Brand Identity 2024
Associated creatives
Tags
Description
This brand identity project for Heartful showcases a clean, minimalist design layout featuring the brand name centered in bold dark serif typography against a vibrant solid yellow background. The composition is structured with balanced negative space, emphasizing the letterforms and the distinct color contrast. Good Design Lab led the graphic design work, accompanied by contributions from Jackson Joyce, Ange Wall, Liam Adamaitys, Kate Shanasy, and Laura Grzelak. The clean execution highlights contemporary visual branding techniques and graphic clarity.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Golden Yellow (90%)
Jet Black (10%)
Background
Solid Colour
Context
Website / Web