Hayu
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2022
Description
The brand identity for streaming platform Hayu establishes a high-energy visual language designed for reality television audiences. The project balances polished lifestyle photography with clean typography and neon-accented graphic elements, spanning social media templates, out-of-home billboard advertising, and UI design. Executed by Nomad, the creative system utilizes a distinct pink and purple color palette. The visual approach leans into motion graphics and live-action techniques to integrate interface elements with promotional assets, maintaining a cohesive aesthetic across digital and physical platforms.
Style
Commercial, Horizontal
Industries
Streaming Platforms
Associated creatives
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