Hayu: Brand Identity

Aug 2022

This brand identity project for Hayu establishes a cohesive visual language across streaming platforms, physical advertising, and social media. Executed by Nomad, the system balances bold typography with a vibrant color palette, centered on a signature pink and purple aesthetic. The visual approach integrates neon-style graphics and clean layouts to emphasize the platform's reality television focus. Techniques such as motion graphics and live-action sequences are used to showcase the mobile app interface and interactive promotional cards. From outdoor billboard placements to vertical story templates and apparel, the identity uses a consistent graphic approach to ensure recognizability in digital spaces.

Commercial, Horizontal