Hayu Brand Identity 2022

Description

An outdoor billboard advertising campaign for Hayu displays brand identity graphics against a clear sky. The large rectangular digital or printed display features a purple background split into two main sections. The left section shows a portrait of Kylie Jenner overlaid with glowing white neon-style vector line art including a crown shape and geometric accents, accompanied by smaller app store icons and show branding. The right section features bold typography reading Stream the dream above promotional copy and the Hayu logo enclosed within rounded white shapes bordered in magenta. The billboard is mounted on structural supports above a low building line under daylight.

Style

Horizontal, Commercial, Clean

Industries

Streaming Platforms

Color

Background

Clear Sky

Context

Out of Home (OOH)