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BrandHayu
ProjectBrand Identity
Close-up portrait of a woman with dark hair and a glowing purple crown graphic set against a deep purple background with the text Hayu.

Hayu Brand Identity 2022

Associated creatives

Nomad
NomadGraphic Design

Tags

woman portraitwoman facehayu brand logohayu logo textpurple crown graphicneon crown graphiccrown illustration

Description

This brand identity piece for Hayu features a close-up portrait of a woman's face on the left side of the frame against a rich, dark purple background. Bold, clean white typography spells out the brand name Hayu prominently in the center. Above the subject, a glowing neon purple crown graphic adds a distinct illustrative accent. The lighting is soft and even, highlighting detailed eye makeup and dark wavy hair. The overall composition balances a polished photographic portrait with clean graphic design elements.

Style

Horizontal, Commercial, Neon, Graphic

Techniques

Typography

Industries

Streaming Platforms

Color

Jet Black (50%)
Pure White (50%)

Background

Solid Colour

Context

Social Media / Short Form Video