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Brand
Harley Davidson
ProjectHarley Davidson International SS25
A young male model leaning against a weathered brick wall next to a black motorcycle for Harley Davidson.

Harley Davidson Harley Davidson International SS25 2025

Associated creatives

Nicola Formichetti
Nicola FormichettiCreative Director
Isaac Anthony
Isaac AnthonyPhotographer
Hunter Clem
Hunter ClemFashion Editor/Stylist
Tayler Treadwell
Tayler TreadwellMakeup Artist
Brian Helm
Brian HelmCasting Director
Collin Hyon
Collin HyonModel
Max Gottschalk
Max GottschalkModel
Mitchell Gorthy
Mitchell GorthyModel

Tags

young man leaning against wallyoung manman leaning against wallman in dark jacketdark jacketmotorcycleblack motorcycle

Description

This image is part of the Harley Davidson International SS25 campaign, photographed by Isaac Anthony with creative direction by Nicola Formichetti and styling by Hunter Clem. A young male model stands leaning against a distressed brick wall adjacent to a heavy black motorcycle, wearing a dark jacket over a graphic tee and light trousers. The industrial setting features rugged textures, including exposed brick and a dark weathered wooden door in the background. Natural ambient lighting highlights the sharp contours of the motorcycle and the moody atmosphere of the scene. The composition balances editorial polish with classic motorcycle heritage, capturing a casual yet composed posture.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Analogue / film, Natural light

Industries

Motorcycles

Color

Jet Black (50%)
Pure White (50%)

Background

Garage

Context

Advertising Campaign