Harley Davidson: "2024 CVO Road Glide ST"
Brand
Date
Sep 2024
Description
Harley Davidson presents the 2024 CVO Road Glide ST in this promotional spot, highlighting the touring motorcycle through a blend of sweeping aerial cityscapes and precise, ground-level vehicle close-ups. Produced by Caravan, the commercial leans into a cinematic aesthetic, utilizing high-contrast urban environments to ground the bike's technical details. The edit emphasizes both the scale of the touring experience and the mechanical specificity of the model, incorporating live-action technique and drone footage to track the motorcycle in motion.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Background
Street
Context
Brand Film / Corporate Video
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