Happy Endings Brand Identity 2024

Description

This brand identity project for Happy Endings showcases a vibrant collection of dessert and ice cream packaging arranged on a bright, sandy tropical beach. The composition includes various boxed and lidded packages featuring bold typography, playful sticker-style labels, and bright hues of orange, red, pink, blue, and yellow. The products are set against a backdrop of soft white sand, gentle ocean waters, and distant palm trees under a bright sky. The packaging design balances tactile craft-paper textures with punchy, high-contrast brand colors. Natural daylight casts soft shadows across the sand, highlighting the tactile qualities of the containers.

Style

Horizontal, Commercial, Clean, Graphic

Industries

CPG / Packaged Food

Color

Background

Sandy Beach

Context

Advertising Campaign