Hackney Church Brand Identity 2020

Description

This brand identity project for Hackney Church features a vertical composition combining typography and photography. On the left, a cream-colored arched panel displays bold black lettering that reads For the People of East London alongside the brand name. On the right, a Black woman stands on a sunny urban street wearing a black top, blue jeans, and sneakers. The background shows a building exterior with graffiti and street elements under natural daylight. Graphic design and art direction shape the dual-panel layout.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Color

Background

Street

Context

Advertising Campaign