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Guess: Guess Lingerie FW24 campaign

Brand
Date

Aug 2024

Description

Guess presents its Fall/Winter 2024 lingerie campaign, captured by photographer Josh Ryan. The series features model Francesca Valenti showcasing the seasonal collection, which focuses on intricate black lace bodysuits and coordinated sets with ornate floral embroidery and sheer detailing. The imagery channels a clean, commercial aesthetic defined by warm, directional lighting. This technique creates high-contrast linear shadows across the neutral, textured backdrops, grounding the subjects within a minimalist frame.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Color
Jet Black
Context

Advertising Campaign

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