Guess
Guess Lingerie FW24 campaign
Brand
ProjectGuess Lingerie FW24 campaign
Date
Aug 2024
Description
Guess presents its Fall/Winter 2024 lingerie campaign, captured by photographer Josh Ryan. The series features model Francesca Valenti in a range of lace-detailed bodysuits and matching sets, highlighting delicate embroidery and ornate trims. Set against neutral, textured backdrops, the imagery leans into a high-contrast aesthetic. The production utilizes warm, directional light to create distinct linear shadows, emphasizing the intricate textures of the garments. The campaign maintains a clean, commercial visual language throughout.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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