Gucci: Spring-Summer 2026 Campaign

Feb 2026

Gucci’s Spring-Summer 2026 campaign spotlights the house's latest eyewear and ready-to-wear collections through a series of focused, minimalist portraits. Photographed by Blommers & Schumm, the imagery utilizes a clean background and consistent lighting to shift the viewer's focus toward the intricate details of the accessories, ranging from monogrammed silk blouses to gold-accented tortoiseshell frames. Styled by Tamara Rothstein, the production leans into editorial polish, balancing classic silhouettes with bold, branded hardware. The series employs a mix of glossy and commercial lighting techniques to highlight material textures, from metallic jewelry to rich garment fabrics, maintaining a unified visual language throughout the collection.

Editorial, Vertical, Clean, Polished

White Seamless

Advertising Campaign