Gucci: Memoire d'une Odeur
Brand
Date
May 2025
Description
Gucci presents a fragrance campaign for Memoire d'une Odeur, captured through a distinct vintage-inspired lens. The project leans into a warm, cinematic aesthetic, utilizing Super 8 film techniques and dreamy grain to frame a series of communal scenes set amidst ruins and dusk-lit landscapes. Produced by Holy Cow Productions and Consulate, the commercial emphasizes an atmospheric, analogue narrative. The film centers on groups gathering in twilight settings, creating a cohesive visual tone through nostalgic color grading.
Style
Horizontal, Cinematic, Warm, Grainy, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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