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BrandGucci
ProjectHorsebit Fall 2026 Ad Campaign
Close-up of a person with dark skin wearing a gold horsebit necklace and coiled ring over a dark blazer.

Gucci Horsebit Fall 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Baron & Baron
Baron & BaronAgency
Carlijn Jacobs
Carlijn JacobsPhotographer
Marie Chaix
Marie ChaixStylist
Olivier Schawalder
Olivier SchawalderHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

gold horsebit ringgold ringhorsebit ringgold horsebit necklacegold necklacehorsebit necklacegold jewelleryblack blazerblack jacket

Description

A close-up view from Gucci's Horsebit Fall 2026 advertising campaign photographed by Carlijn Jacobs. The composition highlights a diamond-accented coiled gold ring on the hand and a delicate gold horsebit pendant necklace draped against a dark blazer. The image features moody, low-key lighting focused on the polished metallic jewellery and skin highlights against a dark backdrop.

Style

Vertical, Commercial, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Jet Black (80%)

Background

Textured Backdrop

Context

Advertising Campaign