Gucci’s 2025 'Gucci Together' campaign captures the essence of domesticity through a series of cinematic, observational portraits. Photographed and directed by Tina Barney, the project leans into a warm, narrative editorial style that places high-fashion apparel within the context of private, traditional living spaces.
Developed under the creative direction of Sabato De Sarno, the campaign employs natural light and rich, textured environments to ground the collection. Each composition functions as a study of intimacy, utilizing analogue film techniques to highlight the tactile details of layered knitwear, tailored coats, and luxury accessories against ornate, classic interiors.
The cast includes models Mariacarla Boscono, Liya Kebede, George Barnett, Pixie Geldof, Hong Lin, Kristen Coffey, Senyao Chen, Suhul Kebede, and Raee Kebede, alongside athlete Claudio Stecchi. The production was supported by fashion editor and stylist Francesca Burns, hair stylist Jawara, makeup artist Diane Kendal, and casting director Piergiorgio Del Moro.
