Gucci

Feb 2025

Gucci’s 'Gucci Together 2025' campaign channels a narrative-driven editorial aesthetic, capturing candid, family-oriented scenes within traditional domestic interiors. Under the creative direction of Sabato De Sarno, photographer and director Tina Barney utilizes a signature observational lens to frame diverse groupings of talent amidst warm, layered environments. The imagery relies on natural light and rich, textured backdrops—spanning floral wallpapers to wood-paneled rooms—to ground the brand’s contemporary apparel and accessories in a nostalgic, lived-in atmosphere. Employing editorial, lifestyle, and analogue techniques, the series blends high-fashion curation with a quiet, observational sensibility.

Editorial, Horizontal, Warm, Clean

Natural light

Luxury Fashion Houses

Living Room

Advertising Campaign