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Group of diverse models gathered in a traditional living room with floral wallpaper for Gucci Together 2025 campaign

Gucci Gucci Together 2025 Campaign 2025

About

This editorial photograph for the Gucci Together 2025 campaign captures a diverse group of models and individuals gathered in a traditional living room setting. Designed under the creative direction of Sabato De Sarno and shot by photographer Tina Barney, the scene features a richly detailed interior with blue and pink floral wallpaper, ornate furnishings, and a central glass coffee table topped with a board game. The models are casually posed across armchairs, sofas, and standing upright, dressed in curated layered apparel that blends tailored outerwear, knitwear, and denim. Natural ambient light fills the domestic interior, highlighting the textures of the textiles, patterned rug, and wallpaper. The composition evokes an intimate, observational narrative style reminiscent of family portraiture within a high-fashion context.

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Living Room

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Advertising Campaign