Gucci

Sep 2025

Gucci presents the campaign for the Shift Sneaker, a project that leans into a high-fashion aesthetic through precise, editorial-driven portraiture. The imagery explores the intersection of tailoring and sportswear, juxtaposing classic monogrammed apparel with the architectural lines of the new footwear. Captured by photographer Tess Petronio, the series utilises crisp flash and direct lighting to define the textures of satin and wool against controlled interior environments. Fashion editor and stylist Suzanne Koller frames the subjects, including models Issa Lish, Coumba Samba, and Lux Gillespie, within set designs by Giovanna Martial. The production also features hair styling by Olivier Schawalder, makeup by Marie Duhart, and manicuring by Alexandra Janowski.

Luxury Fashion Houses

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