Gucci presents the 2025 campaign for the Shift sneaker, a project that leans into a high-fashion editorial aesthetic. The visuals utilise crisp flash lighting and a controlled studio environment to highlight the collection's texture, from GG monogram satin tracksuits to tailored suiting.
Photography duties are shared between Riccardo Zanola and Tess Petronio, with styling led by Fashion Editor Suzanne Koller. The campaign features talent including Issa Lish, Coumba Samba, and Lux Gillespie, with set design by Giovanna Martial providing a minimalist backdrop for the footwear and apparel.
