Gucci

Apr 2025

Gucci presents the Marmont collection through a series of fashion campaign images that emphasize the interplay between textile and silhouette. The work features models Athiec Geng and Celeste Fitzpatrick positioned against minimal, neutral backdrops, allowing the quilted leather bags and hardware details to serve as the primary focus. Shot by photographer Senta Simond, the series utilizes natural light and a clean editorial aesthetic to highlight the textures of the apparel and accessories. The project incorporates fashion styling by Virginie Benarroch, who pairs the signature interlocking GG-clasp handbags with diverse textures including knitwear, denim, and leather. The campaign leans into a clean, vertical composition style, utilizing soft light and analogue film techniques to define the form of the subjects and the craftsmanship of the leather goods.

Vertical, Clean, Editorial

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign