Gucci: Gucci La Famiglia 2026 Campaign

Jan 2026

Gucci presents the La Famiglia 2026 campaign, a cinematic production directed by Mau Morgó. The film centers on a diverse ensemble cast, including models such as Mariacarla Boscono, Lila Moss, and Alex Consani, captured against a clean, minimalist studio backdrop. The project leans into a formal portraiture aesthetic, utilizing even studio lighting to highlight the intricate textures of the featured seasonal apparel, ranging from floral embroidered gowns to tailored suiting. Creative execution is supported by hair stylist Guido Palau and makeup artist Sam Visser, with the composition structured as a high-fashion group study.

Vertical, Cinematic, Clean, Minimalist

White Seamless

Advertising Campaign