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Gucci

Gucci Eyewear 2025
Brand
Date

Oct 2025

Description

Gucci presents its 2025 eyewear collection in a series of portraits lensed by photographer Colin Dodgson. The campaign highlights shield-style frames detailed with the brand's signature Interlocking G logo, juxtaposed against tactile, high-collared leather garments. The imagery leans into a distinctively moody, editorial aesthetic. By utilizing warm natural light and an analogue-inspired texture, the compositions establish a vintage sensibility that emphasizes the geometric form of the accessories against raw, organic backgrounds. Creative coordination was supported by fashion editor Virginie Benarroch and casting director Piergiorgio Del Moro, with model Ana Clara Falconi featured as the lead talent.

Style

Editorial, Vertical, Moody, Warm

Techniques

Analogue / film, Natural light

Industries

Eyewear

Color
Jet Black
Background

House

Context

Advertising Campaign

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