Gucci: Gucci Cruise 26

Nov 2025

The Gucci Cruise 26 campaign, captured by photographer Dudi Hasson, explores a blend of classic luxury tailoring and textured, contemporary styling. The series leans into a documentary-style editorial aesthetic, utilizing natural light to highlight the rich color palette and material details of the collection. Set against a backdrop of historic stone streets and urban architecture, the imagery features a focus on contrast—pairing voluminous feathered coats and ruffled blouses with muted, neutral environments. The campaign adopts a clean, analogue film technique that emphasizes movement and texture across the various wardrobe pieces and signature monogram accessories.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Advertising Campaign