Gucci

Nov 2025

Gucci showcases its Cruise 26 collection through a series of editorial campaign images captured by photographer Dudi Hasson. The imagery leans into a documentary-style aesthetic, setting the latest apparel and accessories against weathered stone walls and cobbled streets. The collection features a strong emphasis on texture, highlighting voluminous feathered coats, pleated blouses, and monogrammed leather goods. Utilising natural light, the campaign maintains a consistent warm, earthy palette that emphasizes the interplay between soft fabric details and solid architectural forms. Each frame is presented with a clean, vertical composition and analogue-inspired film finish, often incorporating the brand's signature lettering centrally across the frame.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign