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Model bent over putting on black heels wearing a voluminous bright blue feathered coat next to a car

Gucci Gucci Cruise 26 2025

Associated creatives

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Description

This striking campaign image for Gucci Cruise 26 features a model with blonde hair bent forward while putting on black heels, wearing an extravagant, voluminous bright blue feathered coat. The scene is captured outdoors on a stone-paved ground with a dark vehicle and its distinctive wheel visible in the background. Bold white typography spelling the brand name is overlaid centrally across the composition. The lighting highlights the vibrant texture of the feathered outerwear against the dark tones of the vehicle and shoes.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cobalt (70%)
Jet Black (30%)

Background

Street

Context

Advertising Campaign