Gucci: Eyewear Viral
Brand
Date
Aug 2023
Description
Gucci presents a narrative-driven eyewear campaign that frames the brand’s latest collection within the intimate setting of a family living room. The film, created with creative direction from Simmonds Ltd and production by LaLaLand, captures a series of domestic interactions centered around a vintage television and VCR setup. The aesthetic leans into a nostalgic atmosphere, utilizing warm indoor lighting and rich, patterned textiles to establish a cinematic tone. The sequence is defined by live-action technique and atmospheric colour grading, punctuated by tape-effect transitions that underscore the vintage-inspired narrative.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Color
Burgundy
Camel
Navy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
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